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I help quietly ambitious business owners and leaders navigate life’s turning points, succeed at work, and transform their impact in the world.

It’s time to be you

Hello, I’m Alison Muir, and you’ve come to the right place if you’re ready to step out of feeling like you’re getting nowhere because you’re trying to fulfil everyone else’s expectations of who you should be, and step into creating your own definition of success.

Tell me…

When was the last time you felt truly heard, felt clear about what you want, confident in yourself and your abilities, able to speak your mind, valued for who you are, making the impact you want to, and excited about the future?

I believe your life is too precious to spend it watching the days, months, and years pass by, as you sit there wishing things were different, which is why my coaching for introverted leaders is so beneficial. On the surface it probably looks like you already ‘have it all’ because you’ve dutifully ticked all the boxes at one time or another: –

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    Successful career
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    Secure income
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    Loving partner
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    Good friends
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    Nice home

Other people make do with far less. What more could you want?

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You’ve done everything you’ve been told you should do to be a success and feel happy, yet deep inside you know it’s not enough…

and that’s hard to explain to the people who matter most. Not to mention wanting more, wanting something different, wanting something that’s just for you. Very often this brings up feelings of guilt, especially when you can’t actually put your finger on what it is you want.

So, what’s missing? Honestly?
It’s YOU!

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An In-Person, VIP Half Day Session

For when you know something needs to change, but don’t know where to start.

We introverts have a lot going on inside of our heads, and sometimes this can mean we get stuck there rather than taking action. If this sounds like you, then click here to find out how I can help get you unstuck.


A 4-Month, Personalised Coaching Programme

Somewhere along the way you hid the spark within you, now it’s time for you to Rise Up.

Sometimes you listen to other people more than the quiet voice within. As a result, you reach a point where you no longer recognise the person you’ve become. Somehow you’ve become less than you imagined. If this sounds like you, then click here to find out how I can help you discover the you you are now.


A 12-Month Personalised Coaching Journey

Ready to go all in and transform your life?

Have you tried to make positive changes in the past and struggled to keep them going? Are you looking for a change in direction and have someone to help you stay accountable? Do you want to have more impact in the world but doubt your ability to do so? If you answered “yes” to any of these then click here to find out how I can help.

    being assertive rather than quiet and thoughtful

being outgoing and happy in large groups rather than quietly building deeper connections with a few close friends

speaking out and taking control when you’d prefer to be listening and considering the options before taking action

being constantly ‘on’ – fighting fires, getting stuff done, holding everyone and everything together when in truth what you really need is time for yourself.

When things go wrong it’s you that people turn to. You’re the person other people rely on. The person who knows what to do and who sorts stuff out. You are the most capable person they know - and it’s exhausting!

Maybe you think that as long as everyone else is happy you’ll be happy too. I’m afraid it doesn’t work that way. When you’ve spent your life trying to fit in, trying to feel accepted by doing what’s expected, trying to gain a sense of belonging by making sure everyone else happy, trying to succeed in a way that doesn’t allow you to do what you do best, you drift further and further away from knowing who you are and what you want.

Believe me when I say

“You can be more successful, more happy, more fulfilled, more confident, excited about the future, and having the impact you so dearly want to have in the world simply by being yourself.”

So, if you’re looking to:

Find the confidence to create a successful business or career that excites rather than drains you.

    Feel congruent with how you’re showing up in all aspects of your life.

    Gain clarity about what’s important and simplify decision-making.

Find a way forwards after change in career, health, or personal life.

I’m here to help introverted leaders transform their life

It’s time to stop feeling empty inside, disconnected from what you are
spending your life doing.

Maybe you’re beginning to question yourself or your abilities. Or maybe the things you’ve worked so hard for are no longer possible. Does the idea that who you are now is all you’ll ever be feel terrifying?

What’s brought you here doesn’t matter. What matters is that you’re ready for things to change. You’re sick and tired of feeling sick and tired. Life isn’t about struggling. It doesn’t hand out awards for who struggles the hardest. Of course, we all have challenges in life because they help us to learn and grow, but what so many people forget is life can also hold lightness, freedom, and joy.

Working with Alison has changed my perspective on what is important to me.  She has a calming influence on your thought process when trying to resolve various things you’re dealing with and helps shine a light on what’s important, always bringing it back to what’s best for you.


The Alison Muir coaching for introverted leaders experience is an opportunity for quietly ambitious leaders and business owners to take a step back and reconnect to what’s important – to explore, understand, and become proud of who they truly are, and have the space to create a compelling vision for their future.

How I work with clients

  • I blend transformative and somatic coaching, with positive psychology, and mindfulness to deliver a powerful and life-changing experience for all my clients.
  • I intuitively create a safe, compassionate, non-judgmental space for you to open up and explore your thoughts and feelings in. To connect back to what’s truly important, and as a result understand how to move your life forward.
  • I ensure you feel seen, heard, and most importantly understood (perhaps for the very first time).
  • I connect you to your truth so you can appreciate the value of everything you’ve experienced and recognise your true potential.
  • I gently encourage you to dive deeper when fear or doubt take hold and stop you taking action, so you can get to the root of what’s holding you back.
  • Working in an open, collaborative, and explorative way I help you understand your options, discover your own solutions to challenges, make decisions, and set realistic but exciting goals.
  • I make sure you define success in life by what’s important to you.
  • I will champion you to follow your heart and create a life you’re truly proud of.

In essence, this is my Superpower

By not being prescriptive I’m able to help you take an incredibly safe, compassionate journey towards feeling whole again. Where you can feel into what you truly need and let go of the burdens you’ve been carrying. I help you learn to love and appreciate all of who you are and understand the options and choices you have available to you. By revealing your true nature, you gain clarity about what you truly need and deeply desire confidence in your ability to do what’s right for you, and the hope and courage you need to reignite the spark within and create a life filled with possibility and meaning.

Your journey back to yourself starts here, which direction will you take?

“It is never too late to be what you might have been.”

- Mary Anne Evans


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insights and introvert musings

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